Sky high
Wildwood PR has created impressive media stand-out and an increased consumer profile for the smart homes industry, following a string of successes at the 12th CEDIA UK Expo (23-26 June 2008, ExCeL London). As part of its extensive media relations campaign for the show, the company generated valuable airtime for the event’s organisers and many of its exhibitors, gaining them prestigious slots on Sky, GMTV and a variety of other broadcast channels.
CEDIA Expo is the UK’s leading annual showcase and training event for the residential custom installation sector. Charged with creating a sense of excitement both for the industry and Expo’s range of cutting-edge smart home technologies, Wildwood secured a headline-making visit from the Sky News Technofile team on the opening day of the event.
Take a look at presenter Martin Stanford’s CEDIA Expo tour by clicking on this link.
GMTV also visited Expo, filming the stunning Ov/e home entertainment pod launched at the event in an item broadcast on Wednesday 25th June.
Other film crews at CEDIA Expo 2008 included the Associated Press who spent an afternoon checking out the latest hi-end AV and integrated electronics technologies. On-line broadcasters Techdigest, Megawhat.tv, ERTweekly, and AV Forums alo hit the show floor to explore the hottest trends in home cinema, multi-room audio, media servers, security, lighting and HVAC control.
Wildwood secured attendance from more than 130 media representatives in total – up 30% on the previous year. In addition to broadcast media, the show proved a particular magnet for the leading electrical, interior design and house building print titles as well as for journalists from influential consumer magazines and technology blogs.
Against a backdrop of increasingly tough economic conditions across Europe, this year’s CEDIA Expo built successfully on the 2007 event. It showcased an array of new product launches, an education programme which was 25% bigger than last year, and a variety of innovative feature areas to attract a healthy attendance, totaling 7,474.