Bright Future
Future Automation, the market leader in automated lifting and mounting systems for hi-end plasma and LCD TVs, projectors and other smart home technologies, has appointed sector specialist, Wildwood PR.
Wildwood is tasked with raising awareness of the Future Automation brand and its range of silent-running plasma lifts, projector drops, electric wall mounts and other custom-designed solutions, principally amongst interior designers and smart home system installers. This will involve a dedicated campaign focussed on communicating key messages and gaining share of voice in the print, broadcast and digital media serving these sectors.
The company will also seek to generate ‘excitement’ from tech and design professionals around Future’s successful projects using high profile events and a celebrity seeding campaign. Already, these efforts have helped generate valuable exposure for Future around its recent ‘conceal and reveal’ automation solution for the celebrity launch event of the LG ‘Scarlet’ LG600, the world’s slimmest LCD TV.
“Future Automation has a great story to tell” says Jeff Hayward, Director at Wildwood. “Installers value their ingenuity. Future Automation mechanisms can lift, move and position plasmas and other smart home equipment at the touch of a button. Interior designers appreciate the way this technology can be hidden away when not in use, so minimising disruption to their design schemes.”
Future Automation is the latest in a series of impressive account wins for Wildwood in the fast-growing home automation sector. Already, representing CEDIA, the trade association for the smart home industry, alongside major equipment providers Crestron, Kaleidescape, AWE Europe and Helvar, Wildwood is the largest agency in this niche sector.